Aanisha | Designs
About me
I’m Aanisha, a digital marketer turned UX designer with a passion for creating user-first experiences. My path into UI/UX hasn’t been linear, but it was always focused on the people behind the screens.
UI/UX Designer
I'm excited to focus on designing thoughtful, intuitive products that balance form and function. My sweet spot is where data, empathy, and storytelling meet—and I love working on projects that challenge me to connect the dots.
Outside of work, I love crocheting fun projects like sprouts for headphones, dancing to Bollywood music, and practicing a mix of martial arts, with a special passion for Karate. Ultimately, my life goal is to become a ninja!
Take a look at my work, and feel free to get in touch if you’d like to collaborate!
My experience
UI/UX Designer
Present
CRM Comms Exec at Kaplan
I created and led strategic, personalised journeys that improved student engagement, increased retention, and saved teams valuable time. It was in optimising these touchpoints, mapping out workflows, and digging into user data that I found my way into UX.
Digital Marketer at a SAAS Start Up
I worked at 123 Sheets Ltd, a SaaS startup, where I redesigned parts of the website, drafted wireframes using Miro, and launching tutorial features that made the platform easier to navigate. I learned that even the smallest design tweaks can have a big impact when grounded in user behaviour.
CRM Comms Executive
2022-2024
Digital Marketing Manager
2019-2021